In a world of scattered attention and information overload, your brand matters. You only have 30 seconds to impress your visitor, or even less. They would leave and never come back to your site, if you are not able to retain their attention... Make sure you stand out from the crowd.
Identity formation, also known as individuation, is the development of the distinct personality of an individual regarded as a persisting entity (known as personal continuity) in a particular stage of life in which individual characteristics are possessed and by which a person or business is recognized or known (such as the establishment of a reputation). This process defines individuals or businesses to others and themselves. Pieces of the person's / company's actual identity include a sense of continuity, a sense of uniqueness from others, and a sense of affiliation. Identity formation leads to a number of issues of personal identity and an identity where the individual has some sort of comprehension of him or herself as a discrete and separate entity. This may be through individuation whereby the undifferentiated individual tends to become unique, or undergoes stages through which differentiated facets of a person's life tend toward becoming a more indivisible whole.
Some of the world’s greatest feats were accomplished by people not smart enough to know they were impossible.
- Doug Larsen